Introduction to Startup Entrepreneurship

Creating and launching an online business idea is more accessible and easier than ever - if you know how. Let us introduce you to the simple tools and information you need to make your Startup idea a reality.

Industry experts share their experience and advice on the best methods to turn your concept into a well-tested, finely tuned, and competitive online product. Convenient, free, and packed full of exactly what you need to know. 

Introduction to Startup Entrepreneurship is open for registrations now.


Patrick Crooks


Chief Executive Officer, Fusion Labs
Unit 1: Finding a killer startup idea

Patrick operates at the intersection of corporates and entrepreneurs. He heads up Fusion Labs, a Skunkworks™ type environment to allow corporates to innovate alongside entrepreneurs. He has consulted to executives from over fifteen countries on disruptive innovation. He has led or co-founded around twenty startups, including an IT company with over 1200 professionals, and has led some of the world’s largest mobile banking projects providing services to tens of millions of customers. He has studied strategy and innovation at Harvard, Stanford, Berkeley and London Business Schools.

Charbel Zeaiter


Creative Human Experience Designer, Velvet Onion
Unit 2: Design, branding and user experience

Charbel’s primary aim in life is to co-create amazing experiences. His most recent position sees him in startup mode for his new design and UX agency, Velvet onion. Having worked with many big-name brands around the world, Charbel's list of clients is colourful: Booodl, MyWealth, Nova FM, Coastalwatch PLUS, CBA, CommSec, Westpac, NRMA, MBF, BHP, Optus, Vodafone, Virgin, Panasonic, Taste.com.au, Cadburys, Woolworths, Fairfax, News, BskyB, vividwireless, Saatchi & Saatchi, ninemsn, Yahoo! 7, adidas, Nike, Vogue (just to name-drop a few)... and a host of smaller businesses with a vision to grow.

Phil Reither


Front-End Developer, Tapestry
Unit 3: Technology 101

15 years. That’s how long Phil has been perfecting his web front end skills. What fuels his motivation to constantly dig deeper? The new capabilities that HTML5, CSS3 and the latest MV* framework bring to the table. Using these he creates beautiful interfaces at tapestry.net in a fraction of the time it took previously. And when he’s not living the startup life, Phil loves igniting the passion for the web in others. “The future is here, it’s in your browser". An experienced instructor, Phil's got the inside tech information you need.

Kain Tietzel


Co-founder and Creative & Marketing Director, PhotoMerchant
Unit 4: Marketing for startups

Kain Tietzel is a digital marketing engineer, UX designer and creative director with a practical aptitude for delivering clever interactive experiences that get results. He is a co-founder of Fotomerchant, a web publishing, marketing and e-commerce SaaS tool for professional and emerging photographers, and co-founder of Disrupt Consulting, a digital consultancy offering user experience strategy, lean marketing and application development for SMEs, corporations, agencies and startups.


Unit 1 – Finding a killer startup idea

Mon 6th January

Unit 2 – Design, Branding and User Experience

Mon 20th January

Unit 3 – Technology 101

Mon 3rd February

Unit 4 – Marketing for Startups

Mon 17th February


Once you have worked your way through the content, you will have the opportunity to submit your startup ideas for a chance to participate in the GA/Google Business Bootcamp in late March 2014.
General Assembly will select and invite 10 of the most exciting startup creators* to spend 2 days, expenses paid, at Google Aus HQ for a Business skills Bootcamp to take your product to the next level and beyond.
* (Limited to Australian residents only)


Mon 3rd - Fri 14th March


Mon 17th March


Late March 2014 (dates TBA)